China: Land of the Rising Online Ad Spending

China has always been know for its astounding 1.3 billion people, but with so many huge sporting events coming to China in the near future like the 2007 World Cup and the 2008 Beijing Olympic Games, China is going to be known for online advertising.

The forecasts vary but according to a MarketingVox article, VNUnet reports that China’s ad spending will grow 50 percent from $731 million this year to $1.79 billion in 2008. A second opinion from Analysis International has China increasing only 35 percent to $816 million.

Despite the wide disparity in the forecasted numbers, China looks to be a big player in online ad spending. With these statistics posted, companies from around the world might want to ride the wave of China’s increased reliance on the Internet.



Resources:
imediaconnection.com
MarketingVox
https://www.cia.gov/cia/publications/factbook/print/ch.html