Affiliate Marketing vs Pay Per Click

Pay Per Click (PPC) is becoming less cost effective since prices of keywords are rising. This is occurring because of increased competition for keywords in the marketplace. As a result, some marketers are turning to affiliate programs as an additional revenue source, according to an iMedia Connection article.

Affiliate marketing can be more cost effective than PPC because the advertiser is only charged after a sale is made, rather than just when someone clicks on the link. This switch could help reduce click fraud as well. There are a number of reasons people click on a link, such as browsing or perhaps by accident not realizing the link was an ad.

It is important that affiliate sites are content driven, instead of ad centered. These sites generate more qualified viewers. It also creates a positive relationship with affiliates, and treats them as strategic partners.

Many affiliates will have PPC campaigns of their own, so it's better to combine forces than to compete. This synergy allows everyone to win, marketers get increased sales, and the affiliate gets a commission for referring them to you. What marketers have to realize is that opening up their business is not always a threat, sometimes it's an opportunity to improve upon the way they do business.