Harnessing the power of Rich Media Advertising

Rich Media advertising involves using audio and graphics to bring users an interactive experience, which is very effective because it engages the viewer. This method of advertising can perform two different functions: direct response and brand awareness.

Pixelbridge gives three main reasons why rich media is great for advertising:
1. It is interesting and entertaining.
2. Users control the experience. More than television ads, users can interact with the ad and seek additional information, or simply close it whenever they please.
3. It is more flexible than other forms of online advertising. It doesn’t have the file size limitations of banner ads and can incorporate higher quality animation and sound.

Also, it allows advertisers to measure consumer interactions with the ad, including the rate and time of interactions, as well as video plays. Tracking consumers in today's online world is key for advertisers who want to get the best bang for their buck because knowing where consumers are going on the Internet allows you to place ads that will have a high frequency of being seen.