And Then there was One

History has gone through cycles of consolidation and decentralization. The Internet world is no exception. News Corp. and NBC are looking to capitalize on their combined talents rather than go it alone. This joint video-venture site has yet to be named but it is going to be one of the largest ad platforms to hit the Web, according to a MediaPost article.

Extensive distribution deals with company like Microsoft's MSN and Time Warner's AOL will allow this site to reach 96 percent of the U.S. Web audience. This reason alone has got advertiser scrambling to become part of this phenomenon. For advertisers, the ease of going to just one site to reach the majority of a viewing audience will change the way advertisers do business.

The article also stated that it's unclear the roll that pre-rolled ads would play in this new site, but with so much hype surrounding it the possibilities are endless. When considering ad placement and media buying don’t discount this new platform.