Start-Up looks to Revolutionize Online Advertising

It doesn’t even have a fully functional Web site yet, but there are articles and blogs about the impending technology that Peer39 will bring to the market later this year. The stealth company has “proprietary algorithms that can help turn just plain data into real usable information to dramatically improve the effectiveness of advertising,” according to an article from BeyondVC.

Peer39 is an online ad marketplace start-up based in New York City. The company just received $3 million from Dawntreader Ventures. If this technology is truly “revolutionary,” then this could be a huge business for Peer39, which could sell this item to marketing firms, ad agencies, and corporations alike.