Consumers’ Choices Benefit Online Advertisers

A unique online advertising method benefits casual game players as well as advertisers. Players are allowed to choose the type of ads they will receive, using a technology called Sponsor Select. This helps the viewer, since they are not annoyed by ads that are of no interest to them.



The arrangement provides advertisers with viewers that are, by their own admission, interested in the type of products they are advertising. It is much more efficient to spend ad dollars on viewers who are already pre-qualified in this manner. Ads would seem much less intrusive since the consumer had, in effect, asked for them. This puts them in a more receptive mood, making a purchase more likely.

Additionally, viewers may feel a stronger connection and loyalty toward the advertisers when they are given this choice. Hello, long-term brand equity!