Declare Yourself

As the presidential election nears, Declare Yourself created by Norman Lear kicks off its advertising campaign as an effort to get younger votes educated and register to vote for the 2008 presidential elections as well as local elections taking place. In order to capture the interest of this demographic the year’s campaign has a long list of online support giants, including Yahoo, MySpace, YouTube, Google and Friendster. Declare Yourself will be featured on MySpace’s Impact Channel featuring a link to voter’s registration making it simple for first time voters to find and fill out form. In addition it will help create content, video contests and special projects in this new channel aimed at people who are or want to be activists for various issues determined during the election time. Also supporting the effort is Clear Channel and Comedy Central, which will provide public service announcements, celebrity appearances and online efforts regarding the topic. Although Lear is using multimedia content to connect with this specific demographic his biggest priority in his efforts is with that of good corporate citizenship.