Let them do the advertising for you

Social Networking sites such as MySpace are full of young people (and some older) looking for new and innovative ways to personalize their “space.” Many MySpacer’s choose to personalize their page with images from their favorite movies, TV shows, bands, books, comedians, actors and actresses.
Sony Pictures has teamed up with Photobucket.com to create branded Spider-Man 3 skins for the Photobucket’s popular slideshow tool. The tool allows users to upload their own photographs, which are then organized into a slideshows and displayed in a Spider-Man 3 branded window. Users can post the slideshows on their own MySpace pages and blogs as well as on their friend’s pages.
Now social networkers, who are already searching for ways to associate themselves with their favorite products, can do the advertising for you. They are already looking for ways to showcase the things they love. This is a great way to facilitate the word of mouth advertising and hopefully create a buzz throughout the social networking space.
Labels: brand equity, internet advertising, online advertising, online branding


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