Widgets!

Millions of Myspace users create personalized pages with the help of free internet applications known as widgets. These widgets make it simple for users, allowing them to copy and pasta a designated code to add a particular feature to their page. Currently advertisers have been using these applications as a free way to advertise on the online giant. Myspace has become aware of this and is now banding widgets that contain any ads. One of these includes , a widget well known to the myspace community. It was recently taken down after the firm decided to include a “SpiderMan 3” widget as a part of it slideshow features. Another company using widgets as a part of their recent advertising campaign is Cingular. The digital campaign, “Cingular Sounds,” allows users to create music lyrics for their page with the help of widgets. Whether or not Myspace should allow for the use of advertising widgets is a hard question. They need to look out for their own good, but also must stick with their views on providing users with a social media space they can fully personalize.