Who's in Your Final Four?

As the March Madness frenzy for college basketball fans begins, CBS Sportsline prepares to provide fans with online live streaming video of the tournament games. With the free player titled "March Madness on Demand" they believe to capture an even bigger audience than last year when they first decided to do away with the subscription fee and use an ad-supported model free of charge to it consumers. Along with this model they have also made plans to double the size of its video feed capacity, increase the size of the video, and improve the quality by increase the bit rate.

As consumers turn to digital media to discuss, dissect, and even follow up on the action online video continues to increase in popularity. Advertising during big events has turned companies away from the traditional TV spot focus and drastically increased the size and price of using online advertising.