Podcast Advertising- Get In Now

Podcasts are a growing advertising medium with 90 million iPods purchased through the end of 2006 and 80 million dollars spent on advertising on podcasts last year. eMarketer forecasts this number will increase fivefold within the next five years.

Podcasting is a niche marketing channel, reaching those who want to hear about a very specific topic. Sometimes it is difficult to ensure that the podcast will be viewed, since there is such a variety out there. However, when the podcast is promoted in a company’s other online media, such as company blogs and Web sites, it is more likely to be watched.

So when deciding which podcast to advertise in, you should see how the podcast is promoted. For instance, MindComet has a podcast that can be easily found on its Web site. You need to look at what’s out there and choose the best place to advertise now, before the market becomes over saturated.

You can always create your own podcast to promote your products, which, if done properly, can greatly benefit your brand. If your podcast is unique and interesting, people will return to watch the next one. There are nearly 90,000 podcasts for viewers to watch, so when creating a new one be sure it is unique, reliable, and eye-catching.